Overall findings of R&B videos analysed

I have found that throughout my research, there has been a commonality regarding the types of video used in R&B/Pop. For many cases they seem to be Narrative, with hints of performance incorporated, this may be because unlike concept videos, performance and narrative (P&N) videos make it much easier for the artist to sell their image as related to Goodwin's theory. Along with my 3 music videos analyed, two other examples of music videos that rely on P&N are "She said" by Plan B, and "Cry me a river" by Justin Timberlake. It's quite apparent the artist is trying to sell their individual image as they are the first and the last thing you will see onscreen, and in most cases with a Close up as seen below.

It has also come to my attention that in my most of the videos I analyzed, there seemed to be a direct link between the lyrics and the visuals. Most of the connections seemed to be illustrative in terms of Goodwin's theory in that they are projected visually throughout the video which may be a demand for the artists target audience. The lyrics in many of there songs tend to rhyme also, suggesting that that is a requirement for when making up an R&B song. The artist can also carefully utilize their choice of location, and costume to make a point in their videos. Such as in my previous music video analyzed where Cheryl Cole uses the colour red as a re occurring motif in her video to promote her new, defiant, dangerous image. In that way the image is amplified to the audience, as in done in the video "Cry me a river" where we can see the settings are used in regard to the name of the video.

A possible convention for R&B videos from my analysis is the element of performance shown in their videos. The performance allows the artist to show of their other talents, apart from their voice which may appeal when selling the video to their audience. Videos such as "Thriller" and "Fight for this love" are heavily performance based. Some examples of performance in R&B videos can be seen below, where the artist is directly involved.

The notion of Goodwin's voyeurism in R&B music videos, is something that does happen quite commonly, with certain artists. For those who want to really establish that connection between artist and audience, and make their videos seem more interactive will definitely utilize the lyrics and movements in their song. Such examples mentioned earlier are Cheryl addressing her audience as "You" in her videos as well as pointing outwards to the screen. Others may include Justin Timberlake in "Cry me a river" where we are shown some events through that of a camera, in the artists hand, giving the audience the feeling that they are partly involved in the video.